Crowdfunding

DOWN TO EARTH

All the time, people are moved to support others who need a little help. 

Crowdfunding is used to raise money for all kinds of reasons, including funeral costs.

Online donations from family, friends and even strangers who just want to help can reduce funeral debt.

Crowdfunding can involve creating an online page where people can donate to a particular cause, or some people choose to simply ask others to contribute by direct bank transfer or collect cash.

More and more people are engaging in crowdfunding for funeral costs. In 2024, 6% of people citing money trouble in relation to funeral costs reported turning to crowdfunding (doubled from 2023), according to the SunLife Cost of Dying Report.

It can create a space in which people feel more able to contribute, especially if they can only give a little. Lots of people donating small amounts can really add up. Some campaigns raise several £100s, others several £1,000s.

Four members of a male wheelchair basketball team are in a huddle with their hands in the middle of the circle.

How to crowdfund online

  1. Choose a website – there are lots out there, but some popular examples are CrowdfunderGoFundMeGoGetFunding and JustGiving.
  2. In choosing, check if the website will still pay you the donations even if you don’t reach your target.
  3. Check if the website charges any fees e.g. a % of each donation.
  4. State the amount you still need to raise.
  5. Write something explaining the difficulties you are facing and something about the person who has died.
  6. Tell people about the page – using social media can be a good way to spread the word to lots of people quickly.

Photo credits: Kampus and Mikhail Nikov on Pexels